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WPP delegation hosted by the Hebrew University - BFHU

WPP delegation hosted by the Hebrew University

WPP delegation hosted by the Hebrew University
7th June 2018 BFHU Team

The Hebrew University hosted a delegation of clients of WPP, the world’s largest communications and marketing company. Coming from countries including Israel, the UK, India and China, 30 guests of WPP enjoyed a stimulating ½ day at the Hebrew University Mount Scopus campus engaging in conversation with professors and research experts in fields including future of artificial intelligence, future of retail, future of payments and fintech, future of e-commerce and future of bio medicine.

The visit was part of a whirlwind 3 day start-up nation tour led by David Roth, CEO of The Store which is WPP’s global retail practice. With offices in London and Chicago, The Store shares knowledge and best practice in retail across WPP Group companies to facilitate leading-edge thinking and deliver extra value that supports client initiatives.

David’s great uncle, Prof Leon Roth was Hebrew University Rector in the early 1940s